I sold one shawl in the event in June 2020. And guess who my new client turned out to be? A French lady with a soft corner for India and enjoys wearing shawls and scarves.
She’s travelled extensively in India and was keen to buy some there. The dubious quality of shawls, pushy salespeople she encountered, put her off from purchasing anything. Being aware of this unpleasant reality, I have always created Labonie around product transparency, quality of stoles. It is a brand that connects the customer with the rich cultural heritage and skilled artisans – the hands that bring together the Labonie collections.
This is a high standard and it would be very tough to sustain this, if it didn’t resonate with my values and who I am. A self-driven person, I love bringing peoples’ energies into my product. Labonie is a community about craftspeople and you.
That gives every shawl a unique story! Why?
That’s because an artisan’s work, thoughts and feelings go into it and when you wear it, you are including it in your special moments.
A self-driven person, my values and enthusiasm with Labonie truly paid off. She loved her scarf, it’s quality and craftsmanship, and wanted to collaborate with me! Labonie found an enthusiastic host and I made a wonderful friend in you, Jutta!