Self Inspired or not?
I and Labonie have been struggling since 2017 to give it a rhythm that’s rewarding in every way. While I thoroughly enjoyed the creative processes of curating and creating with hand-embroidered, slow fashion shawls and scarves, sales were just not taking off. I was tiring, getting frustrated, but not ready to quit, just yet. Things were already bad enough, and to top it all 2020 happened! In March, I was facing canceled events, and the shop that stocked Labonie closed down.
I didn’t know how to work out things, there simply seemed to be no choices I could make to keep sales going.
Labonie serves self inspired women, I was neither feeling that within me, nor able to connect with such women. I was desperate to create a client base of women like Lindsay Vermis, Emmy-nominated, news anchor turned lifestyle blogger, who believes Elegance is for everyone https://anchoredinelegance.com/about/
I knew it deep within that my brand was timeless in appeal and was for women who wanted to live each day of their life in a fulfilling manner. Elie Saab reflects the Labonie spirit so eloquently ~
“Elegance is a statement, an attitude. Elegant women are women of character with confidence.
What do I do with my business that I hadn’t done before?
What should I BE with my business that I hadn’t been before?
Coco Chanel’s quote came to me: “Elegance is when the inside is as beautiful as the outside.”
Every business has something unique to offer. Labonie’s values, its ability to take fashion deeper than the skin so that women felt uplifted, had been obscured and should be shining. To be seen and felt along with the unique hand embroidered shawls and scarves.