Self Inspired or not?
I and Labonie have been struggling since 2017 to give it a rhythm that’s rewarding in every way. While I thoroughly enjoyed the creative processes of curating and creating with hand-embroidered, slow fashion shawls and scarves, sales were just not taking off. I was tiring, getting frustrated, but not ready to quit, just yet. Things were already bad enough, and to top it all 2020 happened! In March, I was facing canceled events, and the shop that stocked Labonie closed down.
I didn’t know how to work out things, there simply seemed to be no choices I could make to keep sales going.
Labonie serves self inspired women, I was neither feeling that within me, nor able to connect with such women. I was desperate to create a client base of women like Lindsay Vermis, Emmy-nominated, news anchor turned lifestyle blogger, who believes Elegance is for everyone https://anchoredinelegance.com/about/
I knew it deep within that my brand was timeless in appeal and was for women who wanted to live each day of their life in a fulfilling manner. Elie Saab reflects the Labonie spirit so eloquently ~
“Elegance is a statement, an attitude. Elegant women are women of character with confidence.
Online Presence
What do I do with my business that I hadn’t done before?
What should I BE with my business that I hadn’t been before?
Coco Chanel’s quote came to me: “Elegance is when the inside is as beautiful as the outside.”
Every business has something unique to offer. Labonie’s values, its ability to take fashion deeper than the skin so that women felt uplifted, had been obscured and should be shining. To be seen and felt along with the unique hand embroidered shawls and scarves.
Reflections and Questions
What do I do with my business that I hadn’t done before?
What should I BE with my business that I hadn’t been before?
Coco Chanel’s quote came to me: “Elegance is when the inside is as beautiful as the outside.”
“Elegance is when the inside is as beautiful as the outside.” ~ Coco Chanel
Every business has something unique to offer. Labonie’s values, its ability to take fashion deeper than the skin so that women felt uplifted, had been obscured and should shine through.
Turning Point
My creativity was buzzing as I saw a whole new road map and way of doing business!
The best part was that, I knew….Labonie had all the ingredients to make it a successful brand.
Once I worked on
- My mindset,
- Committed to doing whatever it took to maximize my online presence and
- Collaborated with people that resonated with Labonie’s visions, I would be on my way!
With these awarenesses, things started turning around. I signed up for free webinars and masterclasses on social media during the lockdown days. Honestly, after the second one, I was ready to quit! There was too much content, and not enough time! Homeschooling for my kids, managing the house were constant demands on my time. But something in me gets stubborn when I tell myself to give up! So I persisted and kept learning!
The TURNING point was when I created the FIRST LABONI ONLINE EVENT!
See you next week with this story 😀
CREDIT: Photo by
